Privacy Policy
Last Updated: January 2026
Love Crossed ("we," "our," or "us") operates the lovecrossed.co.uk website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, which focuses on Mecca Bingo content and affiliate offerings.
Information We Collect
We may collect the following information from you:
- Personal Information: Name, email address, and other information you voluntarily provide through contact forms or registration.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on Site, links clicked, referral sources, and other browsing behaviour.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring to understand Site usage patterns
- Affiliate tracking and commission attribution from Mecca Bingo and partner casinos
- Site improvement, personalisation, and user experience enhancement
- Responding to your inquiries and communications
- Compliance with legal obligations
- Marketing and promotional activities (where you have consented)
Cookie Policy
Our Site uses cookies and similar technologies to enhance functionality and track usage:
- Essential Cookies: Required for Site operation and security.
- Analytics Cookies: Monitor Site performance and user behaviour (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals and commissions from casino and bingo partners.
- Marketing Cookies: Support advertising and retargeting campaigns.
You may opt out of non-essential cookies through your browser settings or by adjusting your cookie preferences on our Site. However, disabling essential cookies may affect Site functionality. For more information, visit allaboutcookies.org.
Third-Party Links
Our Site contains links to third-party websites, including Mecca Bingo, other casinos, and affiliate partners. We are not responsible for their privacy practices or content. We strongly recommend reviewing the privacy policies of any third-party sites before providing personal information or engaging in gambling activities. Always verify that operators hold appropriate UK Gambling Commission licenses.
Your Rights
Under UK and EU data protection law, you have the right to:
- Access your personal data and obtain a copy
- Correct inaccurate or incomplete information
- Request deletion of your data (subject to legal retention obligations)
- Restrict processing of your information
- Object to processing, including for marketing purposes
- Data portability (obtain your data in a structured format)
- Withdraw consent at any time
To exercise these rights, contact us using the details below. If you believe we have mishandled your data, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Affiliate tracking data is typically retained for accounting and compliance purposes (generally 7 years). You may request deletion of your data at any time, subject to legal and contractual retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or report a data breach, please contact us at:
Email: privacy@lovecrossed.co.uk
Disclaimer: This Site is provided for informational purposes only. Gambling involves risk and is not suitable for all users. Please gamble responsibly and only with operators licensed by the UK Gambling Commission. If you need support, contact Gamble Aware or Be Gamble Aware.